In for a year

I decided this morning to go in for a full year of radio advertising on KZMO, instead of just the six months I had originally agreed to do. I didn't want to do it at first because I can't really afford it, but as KZMO radio sales manager Bob Green told me, I can't afford not to do it.

So I'm in for the year. The thing that really tipped the scales for me was the morning show remote broadcast that they are going to do right here in my store next week. The KZMO morning team, who call themselves "Digger and the Pig," will do their show from 5am to 10am in the main section of Alta Coma Typewriters.

They should attract plenty of attention to the store, and I'm hopeful that among the throngs of people who show up to meet the radio guys will be several folks who are in need of typewriters. That's where my years of salesmanship will come in handy. Optimistically, I can pay for the year's worth of radio advertising with just that morning's sales if I do my job right. Anything after that is all gravy.

See you, or "hear you," next week!!