I have a saying that I made up many, many years ago, and one that I think is universal. It goes like this: "When it rains it pours."
In other words, when one bad thing happens, a whole bunch of other bad things seem to happen right along with it. When I coined that phrase, more than 20 years ago, I had no idea that it would still apply to me in 2008, but it sure does.
Bad thing number 1: It turns out that I have to pay the KZMO morning team of Digger and the Pig the "talent fee" that I owe them for that so-called broadcast last week. One small silver lining is that I only have to pay a total of $500, instead of $500 to each of them. Big woop.
Bad thing number 2: My advertising contract with KZMO is non-cancelable, meaning that I can stop recording new commercials, but I can't get back the money I already paid them for the year. I could sure use that $24,000 right about now, because of:
Bad thing number 3: The old lady that came in last week and purchased an IBM Selectric gave me some bogus address to ship it to, and UPS sent the typewriter back to me. which means no sale. She wrote the following information on the sales slip: Mrs. Edna Greel; 565 Gramercy Boulevard; Minneapolis 16, MO. I figured she meant "Minnesota," and not "Missouri," so I shipped it there.
After a phone call from UPS saying the address didn't exist, I did some checking. It turns out that Gramercy Boulevard hasn't existed since 1967, when they put up Interstate 94 through that neighborhood. No house, no street, no delivery.
Then, on top of that, the check she wrote me turned out to be from an account that has been designated by the bank as "inactive." I hadn't noticed it at the time (my fault), but the bank the check was drawn on was the old Alta Coma Savings and Loan, which hasn't existed since the late 1980s. It had been taken over by a few different banks since then, most recently by Washington Mutual, and they are the ones who informed me that the check was not good. Well, well, well... no sale.
It's small wonder that I haven't seen her since she came in the next day looking for another typewriter. She must have sensed I was suspicious, made an excuse to leave, and never came back. Unbelievable. She had to be in her 80s, and frankly, she is the last person I would have suspected to pull something like this. If you can't trust an old person, exactly whom can you trust? It's a sad world.
Just in case, I'm going to leave my current sales tally for May at "1", instead of moving it back to "zero". You never know, she may feel guilty and decide to come back in and pay CASH for her typewriter. Yep, for her, it's strictly CASH ONLY next time.
I do have some hope for the future, though. Seeing how slow my business has been these past several years, the idea of expansion into other cities has seemed like a bad idea. But tonight I got to thinking: maybe a second store, in a brand new location, would be just the ticket. I was driving through Chesterton last month, and noticed that there were no typewriter stores anywhere. Okay, well, why not open up a second store in Chesterton and take advantage of the untapped market?
I will noodle on this idea for a bit longer, but the more I think about it, the more it starts to make sense. It will cost a bit for more rent and an employee to run the store, but sometimes you have to spend money to make money. You see, when it rains, it pours.. but that's only bad when it's not raining success!
Wednesday, May 28, 2008
Sunday, May 25, 2008
Focusing on typewriter sales
Well, after the radio show debacle last Wednesday morning, I'm now ready to refocus on what I do best: selling typewriters.
Regular readers of this blog are probably saying, "Wait a minute! I thought that was your focus all along!"
True enough, but I think my ambition may have stepped ahead of my own reality. Truth be told, I think that my eagerness to take on challenges that are not as familiar to me (such as advertising, mass-media, etc.) came at the expense of my real area of expertise. So it's time to redirect my energies into typewriter sales, and in the process bring the business back up to its former levels of profitability.
I finally got in touch with Bob Green at KZMO, and he said my advertising contract cannot be terminated. He also said that I need to pay a "talent fee" to those two radio clowns, Digger and the Pig, who showed up at my store and made such a mess of things. Guess how much: $500, each!! I told him I didn't have that kind of money to throw around, and even if I did, I wouldn't give it to those morons. They made a mockery of me and my business, they showed up late, and they left an hour and 45 minutes early. He seemed sympathetic, so he said he'd get back to me. We'll see.
In the meantime, as I get re-energized and bear down, it's onward and upward from here. Look out, sales records, you are about to be shattered!
Regular readers of this blog are probably saying, "Wait a minute! I thought that was your focus all along!"
True enough, but I think my ambition may have stepped ahead of my own reality. Truth be told, I think that my eagerness to take on challenges that are not as familiar to me (such as advertising, mass-media, etc.) came at the expense of my real area of expertise. So it's time to redirect my energies into typewriter sales, and in the process bring the business back up to its former levels of profitability.
I finally got in touch with Bob Green at KZMO, and he said my advertising contract cannot be terminated. He also said that I need to pay a "talent fee" to those two radio clowns, Digger and the Pig, who showed up at my store and made such a mess of things. Guess how much: $500, each!! I told him I didn't have that kind of money to throw around, and even if I did, I wouldn't give it to those morons. They made a mockery of me and my business, they showed up late, and they left an hour and 45 minutes early. He seemed sympathetic, so he said he'd get back to me. We'll see.
In the meantime, as I get re-energized and bear down, it's onward and upward from here. Look out, sales records, you are about to be shattered!
Wednesday, May 21, 2008
Regrets, I've had a few
It was at best disappointing, and at worst, a disaster.
The KZMO radio morning show was here today doing their "program" (I use that word loosely) from my shop, and suffice to say, they won't be back. Not if I can help it.
"Digger and the Pig" they call themselves. They are two 20-something guys, who were supposed to do their show from 5am to 10am in the main part of my typewriter store. The idea was that they would bring in the customers, talk about the merchandise, interview me, attract a lot of attention, and I could have a bonanza at the cash register. Well, ideas are great, but only if they come to fruition.
I showed up here at 4am to get ready for the 5:00 broadcast. I wore a nice shirt and tie, swept up, brought in some rolls and coffee, and had a small table and chairs waiting for them. "Waiting" is the key word here. The engineer showed up at 5:30, half an hour after the scheduled start time. He explained that the first hour, 5-6am, was a "Best of Digger" show, which I guess is highlights from the previous day. The actual live show doesn't start until 6:00.
Okay, well, thanks for telling me.
The hosts of the show rolled in at 6:15. Never said hello, just sat down and started playfully calling the engineer obscene names. I sat down at the table with them, expecting to be interviewed or at least in some way acknowledged, but again, nothing. They started off doing some "comedy" bit on the air, where they called a hospital and pretended to be a patient with Tourette's Syndrome, complete with language that I wouldn't want a truck driver to hear, much less any customer that might come in.
When they finally did get around to mentioning where they were doing the broadcast, like around 6:55am, they got the name of the store wrong. They called it "Alta Coma Typing Machines," then "Alta Coma Keyboard Thingies," and finally just "Some Typing Place." Hey guys: it's called Alta Coma Typewriters. Try making a note of it.
The one "interview" they did with me seemed genuine enough, but it turned out it wasn't. I figured out after a few minutes that every time I answered one of Digger's questions about typing or the typewriter store, the guy they call "the Pig" was making pig noises on the air from a microphone across the room. I couldn't hear it at first, but when I put on a pair of headphones midway through the interview I could hear the whole thing. Very funny guys. Very professional.
The whole 7:00 hour got even worse. They tossed reels of typewriter ribbon around the store. They threw the pastries at the ceiling to try to make them stick. They invited callers to come down to the store and fight. They went out into the street and yelled things at people walking by. They made fun of me, my store, and my lack of customers. When I told them that my "lack of customers" was something that they were supposed to fix with this broadcast, and that maybe my "lack of customers" was due to their presence in my store, one of them, I think it was the Pig, blasted an air horn right into my ear.
I was dazed, and more than a little bit angry at this point. I tried calling Bob Green (the sales manager at KZMO) to complain, but I couldn't get him on the phone. I tried calling the General Sales Manager, the Program Director, anyone, to try to restore order, but it seems nobody comes into the radio station until well after 9:00 am. They would never make it in the real business world, believe me. And while I was making these phone calls in the back, more shenanigans up front. They turned my "Come in, we're OPEN" sign around to the "Sorry, we're CLOSED" side. They poured coffee in one of the Smith-Coronas. And, after figuring out how to put the paper in the IBM and actually start typing on it (these are not rocket scientists), they typed the words, "This Place Sucks" over and over on several sheets of paper, which they then taped to the outside store window.
By 8:15, I'd had enough. So had they, I guess, because they made one last on-air insult directed at me, and then left the store... well before the scheduled 10am sign-off.
The place was a mess, they'd taken several boxes of pens, paper, and other supplies, and, worst of all, they didn't bring in a single customer! Not one. Actually, though, that might have been a good thing, since I don't think I'd want to serve anyone who listens to "Digger and the Pig" on the radio.
I still have the small matter of the year-long advertising package I bought on KZMO, which has another 49 weeks to run. After today's fiasco, I'm really not in the mood to continue with them. I've been leaving messages for Bob Green, but I haven't heard back from him yet.
If I can't get out of my advertising contract, I just might change the focus of my commercials from "Buy a typewriter" to "Don't listen to the KZMO morning show." It's worth a thought.
The KZMO radio morning show was here today doing their "program" (I use that word loosely) from my shop, and suffice to say, they won't be back. Not if I can help it.
"Digger and the Pig" they call themselves. They are two 20-something guys, who were supposed to do their show from 5am to 10am in the main part of my typewriter store. The idea was that they would bring in the customers, talk about the merchandise, interview me, attract a lot of attention, and I could have a bonanza at the cash register. Well, ideas are great, but only if they come to fruition.
I showed up here at 4am to get ready for the 5:00 broadcast. I wore a nice shirt and tie, swept up, brought in some rolls and coffee, and had a small table and chairs waiting for them. "Waiting" is the key word here. The engineer showed up at 5:30, half an hour after the scheduled start time. He explained that the first hour, 5-6am, was a "Best of Digger" show, which I guess is highlights from the previous day. The actual live show doesn't start until 6:00.
Okay, well, thanks for telling me.
The hosts of the show rolled in at 6:15. Never said hello, just sat down and started playfully calling the engineer obscene names. I sat down at the table with them, expecting to be interviewed or at least in some way acknowledged, but again, nothing. They started off doing some "comedy" bit on the air, where they called a hospital and pretended to be a patient with Tourette's Syndrome, complete with language that I wouldn't want a truck driver to hear, much less any customer that might come in.
When they finally did get around to mentioning where they were doing the broadcast, like around 6:55am, they got the name of the store wrong. They called it "Alta Coma Typing Machines," then "Alta Coma Keyboard Thingies," and finally just "Some Typing Place." Hey guys: it's called Alta Coma Typewriters. Try making a note of it.
The one "interview" they did with me seemed genuine enough, but it turned out it wasn't. I figured out after a few minutes that every time I answered one of Digger's questions about typing or the typewriter store, the guy they call "the Pig" was making pig noises on the air from a microphone across the room. I couldn't hear it at first, but when I put on a pair of headphones midway through the interview I could hear the whole thing. Very funny guys. Very professional.
The whole 7:00 hour got even worse. They tossed reels of typewriter ribbon around the store. They threw the pastries at the ceiling to try to make them stick. They invited callers to come down to the store and fight. They went out into the street and yelled things at people walking by. They made fun of me, my store, and my lack of customers. When I told them that my "lack of customers" was something that they were supposed to fix with this broadcast, and that maybe my "lack of customers" was due to their presence in my store, one of them, I think it was the Pig, blasted an air horn right into my ear.
I was dazed, and more than a little bit angry at this point. I tried calling Bob Green (the sales manager at KZMO) to complain, but I couldn't get him on the phone. I tried calling the General Sales Manager, the Program Director, anyone, to try to restore order, but it seems nobody comes into the radio station until well after 9:00 am. They would never make it in the real business world, believe me. And while I was making these phone calls in the back, more shenanigans up front. They turned my "Come in, we're OPEN" sign around to the "Sorry, we're CLOSED" side. They poured coffee in one of the Smith-Coronas. And, after figuring out how to put the paper in the IBM and actually start typing on it (these are not rocket scientists), they typed the words, "This Place Sucks" over and over on several sheets of paper, which they then taped to the outside store window.
By 8:15, I'd had enough. So had they, I guess, because they made one last on-air insult directed at me, and then left the store... well before the scheduled 10am sign-off.
The place was a mess, they'd taken several boxes of pens, paper, and other supplies, and, worst of all, they didn't bring in a single customer! Not one. Actually, though, that might have been a good thing, since I don't think I'd want to serve anyone who listens to "Digger and the Pig" on the radio.
I still have the small matter of the year-long advertising package I bought on KZMO, which has another 49 weeks to run. After today's fiasco, I'm really not in the mood to continue with them. I've been leaving messages for Bob Green, but I haven't heard back from him yet.
If I can't get out of my advertising contract, I just might change the focus of my commercials from "Buy a typewriter" to "Don't listen to the KZMO morning show." It's worth a thought.
Tuesday, May 20, 2008
Closing early today
I'm closing the shop at 6:00 tonight in preparation for my "big debut" on the radio tomorrow morning (KZMO!). I'll be here early, since the show starts at 5:00 am. I will be opening my doors promptly at 5:00, so if anyone wants to come on by, you may do so even earlier than usual.
If you can't come by, be sure to listen to the "Digger and the Pig" show tomorrow morning on KZMO for the booming voice of yours truly!!
If you can't come by, be sure to listen to the "Digger and the Pig" show tomorrow morning on KZMO for the booming voice of yours truly!!
Friday, May 16, 2008
Return customer
From the "Odd but True" file: the old lady that came in yesterday and bought the IBM Selectric returned to the store today, looking to purchase another typewriter.
I immediately recognized her, of course, but she didn't seem to remember who I was (even though I'm the only person working here!). Anyway, she said she had lost her typewriter (basically the same story from before) and wanted to know about a Royal brand that hasn't been made since, like, FDR's administration. I'm exaggerating, but we haven't carried Royals in years.
I figured I'd play along, so I told her, again, about the IBM Selectric, and went into the sales pitch. She was interested, but said she needed to talk to her husband about it.
Okay, I said, whenever you're ready to buy, you let me know. She then said her husband was outside on the lawn, and that she would go get him.
Huh? The lawn??
Well anyway, she took her shoes off for some reason, and went outside to get her husband. I went in the back to retrieve the IBM Selectric, and was writing up the sales slip when I noticed that it was taking her a long time to come back. Half an hour went by, and nothing. Then an hour, then two hours. Nothing. That was this morning, and she still hasn't come back.
I'll give her another day, but if I don't see her tomorrow, I'm afraid at that point I'll have to void the sale. Not a problem, really, but two sales in two days would have been nice.
I immediately recognized her, of course, but she didn't seem to remember who I was (even though I'm the only person working here!). Anyway, she said she had lost her typewriter (basically the same story from before) and wanted to know about a Royal brand that hasn't been made since, like, FDR's administration. I'm exaggerating, but we haven't carried Royals in years.
I figured I'd play along, so I told her, again, about the IBM Selectric, and went into the sales pitch. She was interested, but said she needed to talk to her husband about it.
Okay, I said, whenever you're ready to buy, you let me know. She then said her husband was outside on the lawn, and that she would go get him.
Huh? The lawn??
Well anyway, she took her shoes off for some reason, and went outside to get her husband. I went in the back to retrieve the IBM Selectric, and was writing up the sales slip when I noticed that it was taking her a long time to come back. Half an hour went by, and nothing. Then an hour, then two hours. Nothing. That was this morning, and she still hasn't come back.
I'll give her another day, but if I don't see her tomorrow, I'm afraid at that point I'll have to void the sale. Not a problem, really, but two sales in two days would have been nice.
Thursday, May 15, 2008
Finally, a sale!
It's hard to believe I'm excited about one sale of one typewriter, but there you are.
A woman walked into the store, elderly, around 80 years old, and asked if we had a Smith-Corona model 200. I told her that they don't make those anymore, that the Smith-Corona 200 series had been discontinued more than 40 years ago. She said that couldn't be possible, as she had just purchased one last week. That didn't make sense to me.
I asked her why she needed a new one now if she had bought one last week, and she told me she had misplaced it. Apparently, by her account, she had been visiting her parents' home, and had brought the new typewriter with her to finish some correspondence with her brother, who she said is a soldier fighting overseas in France. This morning, she had looked all over the house for the typewriter, couldn't find it, and decided that it was lost for good.
Fortunately for yours truly, she hopped on a city bus and asked the driver where she might find a new typewriter, and he dropped her off at the bus stop in front of my store (he has seen me many times outside my store as he drives by each morning). Within 15 minutes, she was sold on the new IBM, made her purchase, and I had one less piece of inventory.
She looked rather frail, frankly, so I offered to have the typewriter delivered to her home so she wouldn't have to carry it. She had already written me a check for the IBM, and while I normally charge a fee to have items delivered, I decided to just send it for free. It took her several minutes to even write the check, and I didn't want to prolong the transaction any more than I had to in case she changed her mind.
My store is in Alta Coma, CA, and she put her address down as being in Minneapolis, which I thought was odd. Also, I noticed she wrote "Minneapolis, Missouri," instead of the more familiar city in Minnesota. But no matter, my store services people from everywhere, so I'm glad to ship it off to wherever I need to.
So things are picking up. My radio ads have started, and while they haven't really produced much in the way of customers (the elderly lady from this morning notwithstanding), I am excited about the remote broadcast that the KZMO morning show will be doing from right here in my store next week. That may be the real turning point.
A woman walked into the store, elderly, around 80 years old, and asked if we had a Smith-Corona model 200. I told her that they don't make those anymore, that the Smith-Corona 200 series had been discontinued more than 40 years ago. She said that couldn't be possible, as she had just purchased one last week. That didn't make sense to me.
I asked her why she needed a new one now if she had bought one last week, and she told me she had misplaced it. Apparently, by her account, she had been visiting her parents' home, and had brought the new typewriter with her to finish some correspondence with her brother, who she said is a soldier fighting overseas in France. This morning, she had looked all over the house for the typewriter, couldn't find it, and decided that it was lost for good.
Fortunately for yours truly, she hopped on a city bus and asked the driver where she might find a new typewriter, and he dropped her off at the bus stop in front of my store (he has seen me many times outside my store as he drives by each morning). Within 15 minutes, she was sold on the new IBM, made her purchase, and I had one less piece of inventory.
She looked rather frail, frankly, so I offered to have the typewriter delivered to her home so she wouldn't have to carry it. She had already written me a check for the IBM, and while I normally charge a fee to have items delivered, I decided to just send it for free. It took her several minutes to even write the check, and I didn't want to prolong the transaction any more than I had to in case she changed her mind.
My store is in Alta Coma, CA, and she put her address down as being in Minneapolis, which I thought was odd. Also, I noticed she wrote "Minneapolis, Missouri," instead of the more familiar city in Minnesota. But no matter, my store services people from everywhere, so I'm glad to ship it off to wherever I need to.
So things are picking up. My radio ads have started, and while they haven't really produced much in the way of customers (the elderly lady from this morning notwithstanding), I am excited about the remote broadcast that the KZMO morning show will be doing from right here in my store next week. That may be the real turning point.
Tuesday, May 13, 2008
In for a year
I decided this morning to go in for a full year of radio advertising on KZMO, instead of just the six months I had originally agreed to do. I didn't want to do it at first because I can't really afford it, but as KZMO radio sales manager Bob Green told me, I can't afford not to do it.
So I'm in for the year. The thing that really tipped the scales for me was the morning show remote broadcast that they are going to do right here in my store next week. The KZMO morning team, who call themselves "Digger and the Pig," will do their show from 5am to 10am in the main section of Alta Coma Typewriters.
They should attract plenty of attention to the store, and I'm hopeful that among the throngs of people who show up to meet the radio guys will be several folks who are in need of typewriters. That's where my years of salesmanship will come in handy. Optimistically, I can pay for the year's worth of radio advertising with just that morning's sales if I do my job right. Anything after that is all gravy.
See you, or "hear you," next week!!
So I'm in for the year. The thing that really tipped the scales for me was the morning show remote broadcast that they are going to do right here in my store next week. The KZMO morning team, who call themselves "Digger and the Pig," will do their show from 5am to 10am in the main section of Alta Coma Typewriters.
They should attract plenty of attention to the store, and I'm hopeful that among the throngs of people who show up to meet the radio guys will be several folks who are in need of typewriters. That's where my years of salesmanship will come in handy. Optimistically, I can pay for the year's worth of radio advertising with just that morning's sales if I do my job right. Anything after that is all gravy.
See you, or "hear you," next week!!
Thursday, May 1, 2008
Smart Business Practices
Having been in the Typewriter Industry for so many years, and having been the head of my own company for just as long, I can't help but learn a few important lessons about business.
First, have a specialty. Mine, of course, is typewriters, and I know them very well. I have learned over the years all about how they work, the good models, the great models, and, yes, the bad ones. This, I believe, is my strongest suit as a business man. I know my product, I know my business, and I defy anyone to out-smart me when it comes to the typewriter.
Second, know your customers. When I first started working in the family business back in 1978, I knew nearly every customer who came in, and they did so on a regular basis. I knew when they needed new ribbons, or correction fluid ("White-Out," as they call it today), or even simple brush-tip erasers. I would call them on schedule, and they would come in and get what they needed, including the newest models when they needed an "upgrade." Most of them have either moved away, or died, or both, so I don't see these people much anymore. And this leads to my third point.
Modify your business plan as needed. When electric typewriters first came into vogue in the early 1970s, my father initially balked at stocking them. He figured it was a passing fad, and that nothing could beat the sturdy, well-made manual machines. While that might have been true to an extent, there was no denying the new technology. Customers demanded the product, and he relented, and our sales increased dramatically. It was a sound business decision, one he did not make easily, but resulted in a booming family business.
As sales have been sagging for a few years (to put it mildly), I realize now that it is time for another modification of the business plan. I have for many years avoided doing any kind of marketing, preferring instead to thrive on word-of-mouth. But now, with so much inventory on hand, I'm venturing into the world of advertising. It will be a new experience for me, but I can see the benefits down the road.
At great expense, but hoping for an even greater return, I have bought a six-month advertising package on KZMO, the local AM radio station. I receive three 60-second spots per day, airing any time between 5am and 8pm Monday through Friday. This will give me a chance to really promote Alta Coma Typewriters, and myself as well, and help to propel the business to the "next level." I can let the whole city know about my weekly sales events, the newest IBM Selectrics or other models, and get the word out to the newer members of our community about where they can buy the best typewriters in the land. The commercials will start airing next week, on May 5th.
Another added benefit will be that if I sign on for a full year (which I think I will do, just waiting for a bank loan to come through), they have told me that their morning DJs will do a "remote broadcast" at my store. That will be the ultimate advertisement, and I'm excited at the prospect of what it will do!
So it's all about smart business practices, and adapting to new business models. A good business must continue to swim at a brisk pace with the current to avoid drowning, and that's what I'm doing. I have to, because I still haven't made a single typewriter sale since January.
So although I say "Ugh" to the present, I say "Hooray!" to the future.
First, have a specialty. Mine, of course, is typewriters, and I know them very well. I have learned over the years all about how they work, the good models, the great models, and, yes, the bad ones. This, I believe, is my strongest suit as a business man. I know my product, I know my business, and I defy anyone to out-smart me when it comes to the typewriter.
Second, know your customers. When I first started working in the family business back in 1978, I knew nearly every customer who came in, and they did so on a regular basis. I knew when they needed new ribbons, or correction fluid ("White-Out," as they call it today), or even simple brush-tip erasers. I would call them on schedule, and they would come in and get what they needed, including the newest models when they needed an "upgrade." Most of them have either moved away, or died, or both, so I don't see these people much anymore. And this leads to my third point.
Modify your business plan as needed. When electric typewriters first came into vogue in the early 1970s, my father initially balked at stocking them. He figured it was a passing fad, and that nothing could beat the sturdy, well-made manual machines. While that might have been true to an extent, there was no denying the new technology. Customers demanded the product, and he relented, and our sales increased dramatically. It was a sound business decision, one he did not make easily, but resulted in a booming family business.
As sales have been sagging for a few years (to put it mildly), I realize now that it is time for another modification of the business plan. I have for many years avoided doing any kind of marketing, preferring instead to thrive on word-of-mouth. But now, with so much inventory on hand, I'm venturing into the world of advertising. It will be a new experience for me, but I can see the benefits down the road.
At great expense, but hoping for an even greater return, I have bought a six-month advertising package on KZMO, the local AM radio station. I receive three 60-second spots per day, airing any time between 5am and 8pm Monday through Friday. This will give me a chance to really promote Alta Coma Typewriters, and myself as well, and help to propel the business to the "next level." I can let the whole city know about my weekly sales events, the newest IBM Selectrics or other models, and get the word out to the newer members of our community about where they can buy the best typewriters in the land. The commercials will start airing next week, on May 5th.
Another added benefit will be that if I sign on for a full year (which I think I will do, just waiting for a bank loan to come through), they have told me that their morning DJs will do a "remote broadcast" at my store. That will be the ultimate advertisement, and I'm excited at the prospect of what it will do!
So it's all about smart business practices, and adapting to new business models. A good business must continue to swim at a brisk pace with the current to avoid drowning, and that's what I'm doing. I have to, because I still haven't made a single typewriter sale since January.
So although I say "Ugh" to the present, I say "Hooray!" to the future.
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