Thursday, February 19, 2009

Sacrificing for the Greater Good

Part of my new resolve to be 100% successful this year involves sacrificing things in other areas of my life. If I want the business to thrive, other things must suffer, at least temporarily, until I can pump the life back into the patient.

The first thing I did was to sell my car. Yes, I took the plunge last night. I'd grown attached to the ol' roadster, having driven it nearly 180,000 miles over the past 12 years. But I needed the cash, and decided that having money in hand was vital enough that taking the bus or walking to and from work each day would be worth it. I sold the '91 Oldsmobile Cutlass to a guy who really wanted it, and was willing to pay more than I was asking. He wrote me a check on the spot for $8,500, which was almost what I'd paid for it back in 1997. It was tough to see him drive my car away without me in it, but it had to be done.

Next, I decided to cut my own household consumption as much as possible. No more lunches for me, just breakfast and dinner. Also, it's lights out at my house... no electricity will burn after 6pm - just candles. Hey, if it was good enough for my great grandparents, it's good enough for me!

Other small sacrifices will soon follow: no new clothes, even from the Salvation Army store; limited water consumption; and all magazine subscriptions will be cancelled. I will keep my home phone for now, but that could be next to go if things don't pick up.

It's all about doing what you can to succeed. And I will succeed. I have the road map, I have the plans. Once the marketing campaign kicks in, which it will in the coming weeks, I will have more customers in my store than I know what to do with.

It WILL happen!

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